TRINA SOLAR HAS COMBINED VIRTUAL AND AUGMENTED REALITY TO SIGNIFICANTLY INCREASE PERCEPTION
App displays solar panels and energy generation on different building models
Solar panel technology and installation explained with live examples
Improved customer knowledge increases sales performance at Intersolar
TECHNICAL B2B INFORAMATION MADE SIMPLE, UNTERSTANDABLE AND ENTERTAINING
Blackyak is a South Korean premium brand for outdoor clothing that is still relatively unknown amongst its counterparts in Europe. Before entering the European market, Blackyak wanted to introduce its brand and look to end consumers and dealers with a glimpse into its collections. With a slot organised at the ISPO in Munich, the world’s biggest sports fair, the challenge was to present the collection without having a single thread of it on location.
COMPLEX INFORMATION EASILY EXPLAINED WITH AUGMENTED AND VIRTUAL REALITY
The Trina Solar AR app allows households and businesses to simulate a variety of photovoltaic installations onto various miniature 3D building model scenarios. Once an installation is selected, the in-app building model then displays real time power generation details for the given scenario. In addition to the Smartphone and Data Glasses app, the complimentary Trina Solar Virtual Reality application takes visitors on an eight minute journey into the production of Trina Solar panels in Shanghai, China.
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