A REFLEKT
SOLUTION

A Reflekt Solution
“IT’S NEVER BEEN SO EASY TO USE PRODUCT PLACEMENT AND DISCOVER THE MANY NEW FEATURES AT THE SAME TIME”
wifi

Live-Mode: See inside the Wallbox using X-ray vision

Interactive

Info-Mode: Provides quick explanation of batch function and loading manager

AR

Work-Mode: Allows the Wallbox to fit into the desire place inside the garage

CHALLENGE

Create Customer Facination

CREATE CUSTOMER FASCINATION

 

The Wallbox Pro is more than just a home char­ging station, aside from provi­ding a fast, safe, and smart power supply to the car, the Wallbox has intel­li­gent func­tions that manage char­ging and elec­tri­city usage within the Smart Home program, ‘myGEKKO’. For this inno­va­tive concept, BMW wanted to address marke­ting in the digital future. The vision was specific: explore inter­ac­tively, learn easily, and discover play­fully. Custo­mers should expe­ri­ence all of the bene­fits of the Wallbox in these realms. Since Augmented Reality is the engine of digital commu­ni­ca­tion and stands for inno­va­tion and intui­tion, the task was clear: create an Augmented Reality mobile app.

SOLUTION

Solution

IT’S MAGIC – DISCOVER AUGMENTED REALITY NOW

 

Innovation and Emotion: BMW has integrated Augmented Reality into both its marketing and communication. All features can be interactively explored while electricity mobility is emotively discovered in a blend of media and technology. But the big question still remains… does the Wallbox fit in my garage? Previously, customers had to go DIY to ensure they had enough space; but, in BMW’s new Wallbox app, just point a virtual image directly onto the garage wall to check it fits before you buy. Once installed, just point a tablet or smartphone at the Wallbox to activate the X-ray feature and reveal a glimpse into the internal processes: innovative technology from BMW.

 

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