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These days, most of the news around Augmented Reality are about Apple and its new ARKit — a development tool to place digital objects into real scenery and display it on iPhones and iPads. Still in its beta version, ARKit has started a second wave of public awareness for AR after the most[…]
Apple, Facebook and Snap are still driving the AR market with new investments and patents. The biggest impact - and it will stay like this for a while - has come from Apple's ARKit. In the last five years I've never seen so many people creating AR examples as I am seeing now with the[…]
Apple WWDC, Google I/O and Augmented World Expo. Three big happenings all at once and now the focus of this edition of the Reality Report. Google already hinted heavily about their focus on AR, now the search engine has clearly indicated how important the technology is - check out their major[…]
Each Reality Report I try to cover all the latest monthly Augmented, Mixed and Virtual news. This month was unusual with all the major developments coming all at once last week. The "Week of Wow!" began with the live streams from Facebook's F8 conference... Two years ago, Mark Zuckerberg said[…]
No matter where in the world you are looking to rent or buy, it is likely that your house hunting market is overrun with complex, time consuming - and in most cases tiresome - rituals. Whether searching for a shared dorm room or a multi-million-dollar estate, there is usually a seismic shift of[…]
Most of the question I've been asked around Augmented, Mixed and Virtual Reality in the last weeks were around Apple and Magic Leap. Virtual Reality on the other hand seems to be using the pause of breath to prepare the next impact in the film and entertainment sector... and it's all about Mixed[…]
"Keep Austin weird" - a slogan you will hear on repeat after arriving at the South by Southwest (SXSW) festival in Austin. It is one of the biggest festivals worldwide where film, music and interactive industries converge into a giant creative mixing pot. Augmented, Mixed and Virtual Reality are[…]
It's great to see how many new things are popping up in Augmented, Mixed and Virtual Reality. The hardware suppliers are in full preparation for major events such as Mobile World Congress, GDC, SXSW and many more where Augmented, Mixed and Virtual Reality are important parts of the show. Magic[…]
A post on Thurott.com reports that Microsoft is skipping the second version of the Hololens and we won't see the next generation before 2019. There can be several reasons for this - but the most likely is that Microsoft realised there will be no competitor with a comparable device this year or[…]
This could be be a big milestone for Magic Leap: The engineers of the Florida-based startup, with a whopping $4.5 billion in funding, are working on a prototype of their Augmented Reality glasses and will be presented to the board members in February. Could this be a reaction to the December[…]
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