Reality Report: Augmented and Mixed Reality

Don't miss what is happening in Augmented and Mixed Reality! Telekom and Zeiss founded a startup to build smart glasses, Intel introduces the Vaunt glasses and Apple launched a new webpage with enterprise Augmented Reality. Magic Leap is about to raise another $500 million and the German[…]

How to start with Augmented Reality in Industry - An Interview with Carl Brockmeyer

Reality Report: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the technology giants intensified the race for the AR and VR throne. While Apple was on a shopping tour, Amazon, Facebook, and Snap introduced and opened their new platforms. Enjoy reading the latest Reality[…]

Amazon enters the AR Content Market

We have reported on Apple's ARKit as well as Google's ARCore - both being a major step for the 2 largest tech giants to move into the AR markets. However, they are no longer alone! Amazon Web Services now has their own free (sort of) AR content creation tool - Amazon Sumerian.

Reality Report # 10: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the rumors about Apple and AR glasses have once again come to the surface, Magic Leap has hired the inventor of the Matrix bullet-time technology, and Daqri reported that their founder and CEO Brian Mullins[…]

What's next for Amazon AR View? RE'FLEKT shows interactive product support

You may have seen Amazon's announcement of AR View, which allows Amazon users to preview items for purchase in their homes and businesses. At AWE 2017, RE‘FLEKT demonstrated the future of AR interactions, beyond viewing items in place, extending to interactive product support including useful[…]

New ARKit & ARCore app shows the future of Augmented Reality Support

The brand new "Augmented Repair" app lets smartphone and tablet users experience Augmented Reality support with ARKit, ARCore and our Enterprise AR Suite. Available for iOS and Android, the app guides the user through a coffee machine repair without any additional manuals or expert knowledge.[…]

Reality Report #9: Augmented, Mixed and Virtual Reality

Only one week to go until the Augmented World Expo Europe opens its doors in Munich. More than 100 speakers and 80 exhibitors are expected to showcase their latest AR and VR trends. Besides AWE, my personal highlight for this month has been Google's presentation of the Pixel 2 phone. Mountain[…]

Interview: AWE Founder and SuperVentures Partner Ori Inbar on ARKit, ARCloud and AWE

On October 19th and 20th, the Augmented World Expo (AWE) will come to Munich for the first time (second time in Europe). We talked with Ori Inbar, the founder of the AWE, about the influences from Apple and Google, his ideas around an AR Cloud and of course, about what we can expect at the AWE[…]

Augmented Reality and the Digital Future of the Manual

Futuristic technologies such as Augmented and Mixed Reality are often unable to showcase their full potential in their initial phase. Usually the earliest interesting possibilities for real life application are first developed and tested as industrial prototypes in secret corporate innovation[…]