AR industry booming at biggest Augmented World Expo ever

With over 100,000 square feet of dedicated exhibition space for the latest Augmented and Virtual Reality exhibits and 350+ speakers, this year’s Augmented World Expo was the biggest in the event’s history.

2 groundbreaking AR announcements from this year’s Google I/O Conference

If you are interested in the cutting edge of technology, the Google I/O Conference definitely needs to be on your radar. This is the place where developers from across the world congregate to showcases in-depth technical developments for building web, mobile, and enterprise applications with[…]

Reality Report: Augmented and Mixed Reality

This month the annual Facebook F8 conference takes center stage with plenty of AR and VR announcements - shifting a lot of the attention away from the Cambridge Analytica privacy scandal. Also, Apple numbers are in to show how the tech giant is continuing to grow into what they hope to be the[…]

5 Ways Augmented Reality is Improving Field Service

In our series about the workplace of the future, we show how Augmented Reality solutions improve the way field service organizations work. In this post, we focus on how AR-powered remote collaboration can support workers and technicians in the verticals of automotive, transportation,[…]

Reality Report: Augmented and Mixed Reality

Don't miss what is happening in Augmented and Mixed Reality! Telekom and Zeiss founded a startup to build smart glasses, Intel introduces the Vaunt glasses and Apple launched a new webpage with enterprise Augmented Reality. Magic Leap is about to raise another $500 million and the German[…]

How to start with Augmented Reality in Industry - An Interview with Carl Brockmeyer

Reality Report: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the technology giants intensified the race for the AR and VR throne. While Apple was on a shopping tour, Amazon, Facebook, and Snap introduced and opened their new platforms. Enjoy reading the latest Reality[…]

Amazon enters the AR Content Market

We have reported on Apple's ARKit as well as Google's ARCore - both being a major step for the 2 largest tech giants to move into the AR markets. However, they are no longer alone! Amazon Web Services now has their own free (sort of) AR content creation tool - Amazon Sumerian.

Reality Report # 10: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the rumors about Apple and AR glasses have once again come to the surface, Magic Leap has hired the inventor of the Matrix bullet-time technology, and Daqri reported that their founder and CEO Brian Mullins[…]

What's next for Amazon AR View? RE'FLEKT shows interactive product support

You may have seen Amazon's announcement of AR View, which allows Amazon users to preview items for purchase in their homes and businesses. At AWE 2017, RE‘FLEKT demonstrated the future of AR interactions, beyond viewing items in place, extending to interactive product support including useful[…]