Reality Report: Augmented and Mixed Reality

Reality Report: Augmented and Mixed Reality

Don't miss what is happening in Augmented and Mixed Reality! Telekom and Zeiss founded a startup to build smart glasses, Intel introduces the Vaunt glasses and Apple launched a new webpage with enterprise Augmented Reality. Magic Leap is about to raise another $500 million and the German publisher Axel Springer announced to invest in the Florida-based startup. Most of these mentioned innovations will be on display at the Augmented World Expo - so book your discounted ticket now. Enjoy reading the latest Reality Report.

INVESTMENTS, DEALS & TRENDS

Magic Leap is in talks for a $400m Saudi cash injection which would lead to a total fundraising of $2.3bn. After completing the first step of introducing the Magic Leap One glasses, the Florida-based startup will need further investments to make their vision of light field technology a reality. Financial Times has more: https://www.ft.com/content/...

German media company Axel Springer is investing in Magic Leap. The publisher sees a big potential to show news content with Augmented Reality and smart glasses. TechCrunch has more: https://techcrunch.com/2018/02/12/axel-springer-is-investing-in-magic-leap...

Augmented Reality headgear company Realwear raised $17m in funding from Columbia Ventures. Realwear said it has shipped thousands of the hard hats to more than 200 global customers. More on Bizjournals: https://www.bizjournals.com/seattle/news/2018/02/14/realware-raises-17-million...

DroneBase raises $12 million to bring Augmented Reality to aerial drone imagery. The Series B round was led by Union Square Ventures and Upfront Ventures. More on VentureBeat: https://venturebeat.com/2018/02/15/dronebase-raises-12-million-to-bring-augmented-reality...

NEW TECH...WHAT'S HOT

Google announces ARCore 1.0 update for Mobile World Congress. The update will support more devices from Samsung, Huawei, LG, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo and has a better environmental understanding to place content: VR Focus has more: https://vrscout.com/news/google-arcore-1-0-update...

Apple introduced a new page for Augmented Reality that shows enterprise applications under the category "productivity". This is the first time that Cupertino highlights applications for the enterprise world. More on Apple: https://www.apple.com/lae/ios/augmented-reality/

Augmented World Expo in Santa Clara has started to offer early bird tickets for the show on May 30 to June 1. You can save $500 until March 31. More on the AWE page: https://augmentedworldexpo.com/

Deutsche Telekom and Zeiss launch smartglasses startup Tooz. After many rumors about Zeiss and Apple, the German optics manufacturer and the telecom giant are each sharing 50% of the new startup working on smart glasses. Next Reality News has more: https://augmented.reality.news/news/deutsche-telekom-zeiss-launch-smartglasses-startup...

Intel is working on smartglasses as well. The Vaunt is more like one of the light AR glasses with a stream of information, but Intel is using retinal projection to put a display on your eyeball. More on The Verge: https://www.theverge.com/2018/2/5/16966530/intel-vaunt-smart-glasses...

Facebook’s plan to unite AR, VR and News Feed with 3D posts is interesting. It seems like they are making some steps towards a standard for AR and VR. TechCrunch has more: https://techcrunch.com/2018/02/20/facebook-3d-posts/

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