Reality Report: Augmented and Mixed Reality

Reality Report: Augmented and Mixed Reality

Don't miss what is happening in Augmented and Mixed Reality! Telekom and Zeiss founded a startup to build smart glasses, Intel introduces the Vaunt glasses and Apple launched a new webpage with enterprise Augmented Reality. Magic Leap is about to raise another $500 million and the German publisher Axel Springer announced to invest in the Florida-based startup. Most of these mentioned innovations will be on display at the Augmented World Expo - so book your discounted ticket now. Enjoy reading the latest Reality Report.


Magic Leap is in talks for a $400m Saudi cash injection which would lead to a total fundraising of $2.3bn. After completing the first step of introducing the Magic Leap One glasses, the Florida-based startup will need further investments to make their vision of light field technology a reality. Financial Times has more:

German media company Axel Springer is investing in Magic Leap. The publisher sees a big potential to show news content with Augmented Reality and smart glasses. TechCrunch has more:

Augmented Reality headgear company Realwear raised $17m in funding from Columbia Ventures. Realwear said it has shipped thousands of the hard hats to more than 200 global customers. More on Bizjournals:

DroneBase raises $12 million to bring Augmented Reality to aerial drone imagery. The Series B round was led by Union Square Ventures and Upfront Ventures. More on VentureBeat:


Google announces ARCore 1.0 update for Mobile World Congress. The update will support more devices from Samsung, Huawei, LG, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo and has a better environmental understanding to place content: VR Focus has more:

Apple introduced a new page for Augmented Reality that shows enterprise applications under the category "productivity". This is the first time that Cupertino highlights applications for the enterprise world. More on Apple:

Augmented World Expo in Santa Clara has started to offer early bird tickets for the show on May 30 to June 1. You can save $500 until March 31. More on the AWE page:

Deutsche Telekom and Zeiss launch smartglasses startup Tooz. After many rumors about Zeiss and Apple, the German optics manufacturer and the telecom giant are each sharing 50% of the new startup working on smart glasses. Next Reality News has more:

Intel is working on smartglasses as well. The Vaunt is more like one of the light AR glasses with a stream of information, but Intel is using retinal projection to put a display on your eyeball. More on The Verge:

Facebook’s plan to unite AR, VR and News Feed with 3D posts is interesting. It seems like they are making some steps towards a standard for AR and VR. TechCrunch has more:


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