Reality Report: Augmented and Mixed Reality

Reality Report: Augmented and Mixed Reality

The new ARkit 3 is here and with it comes Apple's continuous focus on consumer AR features, this time including people tracking and occlusion. In other news German media group ProSiebenSat1. taps their foot into VR, Qualcomm continues the trend towards shifting processing capacities to the smart phone to promote lightweight wearables and Goolge unveils the next generation of their AR enterprise glasses. These and other news from the AR Tech world in the latest Reality Report.

Investment Deals & Trends

Ultrahaptics take over AR/VR gear pioneer Leap Motion as subsidiary. British haptic technology creator Ultrahaptics have bought Leap Motion for just $30 million. The acquisition followed a valuation drop from initially $300 million, presumably because Apple showed interest, of the VR hand-tracking and DIY AR gear company. While Wall Street Journal suggests Leap Motion sold themselves to the rival, CTO and Co-founder of Leap Motion David Holz emphasizes the compatibility of both technologies. We wonder where Ultrahaptics will set the focus going forward. More on Venture Beat...

German media group ProSiebenSat.1 enters the VR entertainment sector by investing in Holodeck VR. ProSiebenSat.1 have recently acquired a 20% share of the German company Holodeck VR, creators of advanced VR technology for events, pursuing a new approach to exciting and engaging the audience with VR entertainment. VR Arcades already play a major role in Asian markets, will they now gain more importance here in Europe? More on Broadband TV News...

Meta View secures Meta assets tapping into the high potential of spacial computing. New company Meta View makes a promising start as it takes on intellectual property of former HMD leader Meta who went bankrupt earlier this year. As an entirely independent and new business Meta View is headed by previous Qualcomm executive and Vuforia president Jay Wright who is expected to bring both fresh ideas and leadership experience to the table. More on Venture Beat...

Google collaborates with AR tech startup Hello TeamSolar. California-based startup Hello TeamSolar is in the process of building a platform that enables customized AR experiences in large-scale environments. Google contributes with its Cloud Anchors to make content accessible simultaneously on multiple devices. We’re looking forward to the upcoming wave of installations on AR-ready devices following this valuable alliance. More on Venture Beat...

Portland-based AR startup acquires British firm after securing additional funds. AR start-up Streem recently bought Selerio, a small British firm that links back to the University of Cambridge. Steem’s AR technology helps repair and maintenance companies estimate the time and cost expense of their service remotely which suits Selerio’s mission of equipping cameras with the functionality to measure the orientation of objects. Could this alliance have the potential to outpace developments by the likes of Apple and Google? Let’s keep an eye on it. More on Oregon Live...

 

New Tech, What’s Hot

Apple rolls out new AR tools ARkit 3 and Reality Kit at WWDC conference. Apple continues to focus on consumer AR features as people tracking and occlusion will improve realism and interaction in consumer cases. Reality Kit it a first step in making the difficult creation process for AR applications more accessible for non-professionals. Are these latest additions to Apple’s AR toolbox the new strategy to increase pressure on content creators? Following a down-market approach certainly increases accessibility and opens the doors for non-technical individuals and brands to contribute to the AR content creation process. Find out more on AR Insider...

Taiwan’s tech firms are retooling Google’s smart glasses for niche markets. As the world’s tech hardware center Taiwan has the right experience and infrastructure in manufacturing devices to dive into the production of wearables next. Tech firms are currently taking on the learnings from Google’s glass launch to the masses in 2011 and 2013, switching the focus to customization. Read more on Forbes...

New reference design from Qualcomm makes AR glasses smart viewers for smart phone content. The new Qualcomm Snapdragon XR Smart Viewer design shifts almost all processing to the smartphone or computing pock it’s connected to, maximizing the comfort of a lightweight headset without compromising on quality. The design features six-degrees-of-freedom and fully supports hand, gesture and eye tracking. Who will be next joining the path of directing processing capacities to smartphones to facilitate lightweight devices? More on Venture Beat...

Google unveils new version of their AR Glass product aimed at enterprise. Glass Enterprise Edition 2 is the new $999 model of Google’s business-focused AR headset. While the design largely remains the same, Edition 2 comes with new features including a faster processor, new safety frames, a better camera and a reduced price compared to its predecessor. More on The Verge...