Reality Report

Reality Report #9: Augmented, Mixed and Virtual Reality

Only one week to go until the Augmented World Expo Europe opens its doors in Munich. More than 100 speakers and 80 exhi­bi­tors are expected to show­case their latest AR and VR trends. Besides AWE, my personal high­light for this month has been Google’s presen­ta­tion of the Pixel 2 phone. Moun­tain View deli­vered the perfor­mance we all expected from Cuper­tino earlier this month. In the smart glasses league, the light-field company Avegant announced their first deve­lop­ment kits. Enjoy reading the latest Reality Report.


Augmented World Expo Europe will open its doors on October 19th at 9 am in Munich. blog has more:

Check out the agenda:

Almost 100 exhi­bi­tors will show the latest AR/VR stuff:

Take a look on the speakers:

Discount codes avail­able! We still have some 45% discounts left. Use REFL45 to register for AWE EU.


Google intro­duced the Pixel 2 phone, gave a preview of the Google Lens visual reco­gni­tion tool and released their new AR stickers. Android Autho­rity has more:

Avegant ships deve­lop­ment kits for light-field display tech­no­logy. VRFocus has more:

Robert Scoble and Shel Israel laun­ched their first online trai­ning for “AR & The Future of Work”. Next course will be on November 28th. See what you missed:

Snap­chat showed a preview of their AR func­tio­na­li­ties with sculp­tures from Jeff Koons. More on Tech­Crunch:

Apple Maps is showing the first steps towards AR inte­gra­tion in the iOS 11 maps app. It is just a flyover with anno­ta­tions, but in the next step (remember Dan Talmon’s video from Apple Store) we might see more location-based content inte­grated into Maps:


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