Reality Report #6: Augmented, Mixed and Virtual Reality

Apple, Face­book and Snap are still driving the AR market with new invest­ments and patents. The biggest impact – and it will stay like this for a while – has come from Apple’s ARKit. In the last five years I’ve never seen so many people crea­ting AR examples as I am seeing now with the avai­la­bi­lity of Apples ARKit. The VC invest­ments are also going in the same direc­tion… more. This opens new doors and also new fields – whether it is about the conver­gence with AI or brain computer inter­faces. Enjoy the latest update!

INVESTMENTS & TRENDS

VCs are inves­ting heavily into AR and VR markets. The Top 10 of AR/VR inves­tors have made more than 60 deals in the last 12 months. Read more on Pitch­book: http://pitchbook.com/news/articles/vrar-breakdown-vcs-investing-heavily…

Brain Computer Inter­faces (BCI) are a topic that are gathe­ring more atten­tion. MIT has tested implants and Facebook’s Head of R&D devi­sion “Buil­ding 8” showed their activi­ties in this field during the F8 confe­rence. More info about BCIs in the article from Singu­la­rity Hub: https://singularityhub.com/2017/06/27/is-the-brain-augmentation-hype…

Snap is still active. They have done some great work with filters and now it is all about location-based func­tio­na­li­ties. After releasing Snap Map there were reports about an image data­base for Snap­chat that combined with the loca­tion of the user. The patent was filed in 2015 and it seems like it is linked with Snap’s IP acqui­si­tion from Drop in the same year. The Verge has more: https://www.theverge.com/2017/5/5/15559728/snapchat-augmented-reality…

Mobile AR could hit $60 billion by 2021 thanks to Apple and Face­book. In every talk and work­shop we did in the last two years, we repeated the impact of Apple and Face­book for AR. Here we go! Venture­beat has more: https://venturebeat.com/2017/06/06/how-apple-and-facebook-could-drive-mobile-ar…

APPLE AR KIT SPECIAL

Talking about Apple and what it means to the further deve­lop­ment of the AR busi­ness: since the release of ARKit there have been hund­reds of little examples of how you can use the kit and AR. Every day we find more cool ideas. Our team was super inte­rested when we did the first internal work­shops with the ARKit. Here are just a few examples:

https://twitter.com/madewitharkit/status/880744158423658497
https://twitter.com/thevrara/status/880438844017057792

And my favo­rite 😉 https://twitter.com/madewithARKit/…

If you’re on Twitter you can follow “Made with ARKit” to get the latest news: https://twitter.com/madewithARKit, on Face­book it is under: https://www.facebook.com/ARKitweekly/.

You want more? Robert Scoble and Shel Israel, the foun­ders of The Trans­for­ma­tion Group, opened the Face­book page: https://www.facebook.com/applearworld/

NEW TECH…WHAT’S HOT!

Augmented World Expo Europe early-bird tickets are on sale. The Euro­pean AWE will come to Munich on October 19/20. If you’re inte­rested in presen­ting, having a booth or spon­sor­ship oppor­tu­nities, feel free to send me a message. Our RE’FLEKT team supports the AWE orga­ni­zers and will host the Enter­prise Panel. Get your discount for THE AR/VR event: http://www.aweeu.com/

Apple bought an eye-tracking company. Many other AR glasses manu­fac­tu­rers will use eye-tracking as it is one of the most natural gestures for us humans. Tom Emrich, Ori Inbar and Mark Billing­hurst discussed what Apple can do with the eye-tracking and there are some surprises for me: https://medium.com/super-ventures-blog/opinion-apple-bought-an-eye-tracking-company…

Google has revealed “Seurat”: a new ‘surface light-field’ rende­ring tech­no­logy that should be able to reduce the file sizes of graphical assets for Mobile VR. It still seems to be in an early phase but very promi­sing. Road­toVR has more: http://www.roadtovr.com/googles-seurat…

Contact lenses might be the future for AR. It looks like Google and Samsung are both working on it already – and according to the video, maybe even Sony as well. Since there is no offi­cial source proving it… could be a rumor or even fact – you decide. More in the video: https://www.facebook.com/ScienceNaturePage/…/

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