Reality Report #4: Augmented, Mixed and Virtual Reality

Each Reality Report I try to cover all the latest monthly Augmented, Mixed and Virtual news. This month was unusual with all the major deve­lop­ments coming all at once last week.  The “Week of Wow!” began with the live streams from Facebook’s F8 confe­rence… Two years ago, Mark Zucker­berg said that AR is the plat­form of the future. Now he showed why. Also, HP is back in the game: the tech dino­saur has invested in the well-known VR Fund. And, as usual, there is no Reality Report without news from Snap – their partner Shazam has confirmed to work on AR. Reports also say that the Vive will get eye-tracking and Google Earth is on the Rift. Get excited and enjoy reading the Reality Report! 

INVESTMENTS & TRENDS

Face­book brought out the fire­works for their F8 confe­rence last week. The Camera Effects Plat­form with the AR Studio for Augmented Reality and Spaces – the new Social VR expe­ri­ence for the Oculus Rift for hanging out virtually with your friends. Also, after Face­book pushed VR with the acqui­si­tion of Oculus, Zucker­berg is now also in the AR race.

As there were so many new things we have a couple of links for you:

Spaces on Mashable: http://mashable.com/2017/04/20/video-facebook-spaces-social-vr…

Face­book Spaces Beta Down­load: https://www.oculus.com/experiences…

Augmented Reality Summary: https://medium.com/startup-grind/this-is-facebooks…

Register for the Camera Effects Beta: https://developers.facebook.com/docs/camera-effects

Snap acquires geo-filter patent from Mobli. Filters are very important for Snap’s busi­ness model espe­ci­ally after Facebook’s announ­ce­ments. Tech­Crunch has more: https://techcrunch.com/2017/04/20/snap-acquires…

Who are the best Venture Capital firms? Have a look on Forbes’ Midas list with their
“100 Best Venture Capi­ta­lists In The World”. Read more on Forbes: https://www.forbes.com/sites/alexkonrad/2017/04/18/midas…

One of the world’s oldest tech­no­logy compa­nies – Hewlett-Packard – invests in The Virtual Reality Fund. With their new venture arm HP Tech Ventures they are doing the first steps in AR and VR. The VR Fund invested in several early-stage startups in Augmented, Mixed and Virtual Reality. Venture­Beat has more: https://venturebeat.com/2017/04/24/hp…

The VR startup Pluto VR closed their first finan­cing round led by Maveron with $14M. The two-year old startup deve­lops a plat­form for multi-user inter­ac­tion in VR apps. More on Pitch­Book: https://pitchbook.com/newsletter/pluto-vr-debuts-with-14m…

Check out the new AR and VR compa­nies in the acce­le­rator program of BoostVC – tribe 9. My favo­rite is VRART 😉 More in Adam Draper’s Medium article: https://medium.com/@adamdraper/boost-vc…

Ben Evans – partner at Andreessen Horo­witz – and well-known for his presen­ta­tion “Mobile is eating the world” published his thoughts on the first decade of Augmented Reality. Very good read! More on Evans’s blog: http://ben-evans.com…

More news around invest­ments in tech compa­nies – not only AR and VR – can be found on Crunch­base: https://www.crunchbase.com…

NEW TECH…WHAT’S HOT!

HTC Vive to get eye-tracking and correc­tive lenses. 7invensun – a startup from HTC’s acce­le­rator program – will intro­duce a deve­lop­ment kit for eye-tracking in China. The kit also allows to use correc­tive lenses with the Vive. Big thing! Road­toVR has more: http://www.roadtovr.com/vive…

The Smurfs arrive on the Holo­lens. The new game The Lost Village lets you explore some loca­tions and missions toge­ther with your little blue friends. So, will the Smurfs be the new Pokémon? Mashable has more: http://mashable.com/2017/04/08/smurfs-hololens/#3KzI0jZQKmqw

Google Earth now with Oculus Rift support and search func­tion. The major update supports the Oculus Touch control­lers and lets you search any place by typing in its name. Google Earth users will be happy as it was a chal­lenge to find some places so far. VRScout has more: http://vrscout.com/news/google-earth-vr-search-oculus-rift…

The music iden­ti­fying app Shazam wants to use Augmented Reality. Shazam hired ex-Googler Richard Sharp who did some work on ubiqui­tous compu­ting at Cambridge Univer­sity. More on Busi­ness Insider: http://www.businessinsider.de/shazam…

A note on our own behalf: RE’FLEKT laun­ched the beta of the new DIY story­tel­ling plat­form REFLEKT 360 for inter­ac­tive 360° expe­ri­ences. If you want to test the drag & drop tool and create some expe­ri­ences sign up here: www.reflekt360.com

VR Focus has more: https://www.vrfocus.com/2017/04/reflekt-announce-drag-and-drop-360-degree-video-platform/

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