Reality Report #3: Augmented, Mixed and Virtual Reality

Most of the ques­tion I’ve been asked around Augmented, Mixed and Virtual Reality in the last weeks were around Apple and Magic Leap. Virtual Reality on the other hand seems to be using the pause of breath to prepare the next impact in the film and enter­tain­ment sector… and it’s all about Mixed Reality. Watch Dan Talmon’s video to under­stand what Apple will soon show. Their AR inte­gra­tion will undoub­tably have a huge impact on the new reali­ties. I have also seen some very nice VR expe­ri­ences in combi­na­tion with film, which, in addi­tion to Social VR, is one of the conver­gences that will be the game changer for Virtual Reality. Enjoy reading the Reality Report! 

INVESTMENTS & TRENDS

New AR land­s­cape: 6 way to invest in Augmented Reality. Super Ventures created one of the most exten­sive land­s­capes I’ve seen so far. In almost 30 cate­go­ries the tech experts show a very good over­view of the market. VentureBeat’s Dean Taka­hashi has more: http://venturebeat.com…

Update on Apple’s AR activi­ties: Mean­while all analysts confirm that Apple’s working on Augmented/Mixed Reality. In a Twitter tweet, Dan Talmon showed a video from the Apple store in Berkeley that clearly shows a concept for AR. Augmented.org has more: http://www.augmented.org/blog/2017/03/a-sign-of-ar-life-at-apple/

The success of AR is not based on tech­no­logy or hard­ware prices. It is about the conver­gence with other tech­no­lo­gies, such as IoT, Machine Learning or AI, as we have seen it with mobile and internet in the last years. Find more in a report from Singu­la­rity Hub: https://singularityhub.com…

Swiss-based Augmented Reality Navi­ga­tion startup WayRay has closed a $18M Series B funding by Alibaba. WayRay also announced the coope­ra­tion with the Alibaba-funded connected cars startup Banma to bring AR to cars. Sili­con­Angle has more: http://siliconangle.com/blog…

The World’s largest retailer Wal Mart will launch it’s first invest­ment arm – Store No. 8 – to invest in Augmented Reality, Machine Learning, robotics and AI. The venture will be based in the Valley. More on Reuters: http://www.reuters.com/article/us-walmart…

On April 10th Microsoft’s Windows 10 Creator’s Update arrives. It includes Mixed Reality crea­tion which is curr­ently only avail­able for the Holo­lens until the Acer googles will be market ready or HTC and Oculus supports Windows Mixed Reality. The Verge has more: http://www.theverge.com…

Oculus co-founder Palmer Luckey is about to leave Face­book. There is not much infor­ma­tion about the reasons but it can be assumed that it relates to what happened in September 2016 when Luckey was in trouble because of his dona­tions to the far-right orga­ni­za­tion Nimble America. UploadVr has more: https://uploadvr.com/palmer-luckey-departs-facebook/

NEW TECH…WHAT’S HOT!

We’ve already reported about Avegant – the crea­tors of Glyph – in our last report. The startup is repor­tedly working on display tech­no­logy for Augmented and Mixed reality glasses using light fields like Magic Leap. More in the hands-on with UploadVR: https://uploadvr.com/testing-avegant…

Another inte­res­ting proof-of-concept was shown from Immy at GDC 2017. Their Neo headset has a 60° degree field-of-view which is more than Holo­lens. Immy is using OLED projec­tors for direct retinal projec­tion. Dean Taka­hashi has more: https://venturebeat.com/2016/03/09/immy…

Face­book opened up 360° live strea­ming. You just need one of a handful 360 cameras as the new Gear 360 or the Allie camera. VRScout has more: http://vrscout.com/news/facebook-360…

AR glasses manu­fac­turer ODG showed the inte­gra­tion of OTOY’s light field baking for Unity. Unity users can import ORBX files from Octane Renderer into the game engine to create realistic AR/VR scenes. ODG showed it on the AR glasses: https://www.facebook.com/OsterhoutGroup…
Upload has more: https://uploadvr.com/exclusive-otoy…

Adobe is working on adver­ti­sing for VR. During Mobile World Congress Adobe showed some demos in a typical theater-style inside a 360° VR envi­ron­ment. Focus is on mobile Virtual Reality for enter­tain­ment. Variety has more: http://variety.com/2017/digital/news/adobe-vr-video-advertising…

Warner Bros. part­ners with HTC to create VR content for the film Ready Player One. The book is a very good read about the future of VR in our own reality. Ready Player One will be released in March 2018. More on VRScout: http://vrscout.com/news/htc-vive-ready-player-one-movie-vr-content/

Mixed Reality will change the way we work and play. A nice example is “Strange beasts”. Create your own pets and place them in the real envi­ron­ment. Watch the video and imagine what you could create: https://vimeo.com/209070629?ref=em-share

One more time its Apple. The Apple tech mag 9to5 shows a concept for the new iPhone 8 where the speech assi­stant Siri comes with Augmented Reality. More on 9to5: https://9to5mac.com/2017/03/14/concept-iphone-8…

Talking about speech reco­gni­tion: Face­book laun­ched the beta version in English avail­able for the Oculus Rift and Samsung Gear VR. With “Hey Oculus” the VR headset listens to your commands. More on Venture­Beat: https://venturebeat.com/2017/03/10/facebook-adds-speech-recognition…

Share on: