Reality Report #2: Augmented, Mixed and Virtual Reality

It’s great to see how many new things are popping up in Augmented, Mixed and Virtual Reality. The hard­ware suppliers are in full prepa­ra­tion for major events such as Mobile World Congress, GDC, SXSW and many more where Augmented, Mixed and Virtual Reality are important parts of the show. Magic Leap are struggling to stay out of the head­lines after some images were leaked out of their February board meeting. The HTC vs Oculus battle lines have been extended to include the race for mobile VR head­sets. And it seems like Holly­wood is verging into Silicon Valley terri­tory… in the last years Silicon Valley was “the spot” for AR and VR, but now we are seeing the rapid growth of Los Angeles being driven by the film studios in Holly­wood. Enjoy reading the Reality Report! 

INVESTMENTS & TRENDS

Brea­king News: You can now order Snap’s Specta­cles for $130 in the US – before there were only avail­able in the Snapbot machines. https://techcrunch.com/2017/02/20/buy-spectacles-online/

Apple CEO Tim Cook believes Augmented Reality is big like smart­phones. For Cook it’s not a product, it’s a core tech­no­logy. It looks like we can expect more from Apple in the next month, maybe not AR glasses but Tango-like tech­no­logy in the iPhone. http://www.businessinsider.de/tim-cook-on-augmented-reality…

Magic Leap is acqui­ring the 3D depart­ment of Swiss-based computer vision company Dacuda. After Dacuda employees changed their LinkedIn profiles, the company mean­while offi­ci­ally confirmed the deal. http://www.tomshardware.com/news/magic-leap-acquires-dacuda…

Dream­s­cape Immer­sive – a startup backed by Steven Spiel­berg, Warner Brothers and 21st Century – raised $11m to build the first VR store­front in Los Angeles this year. Spiel­berg and his part­ners plan to create VR expe­ri­ences for retail and malls. http://brandchannel.com/2017/02/13/dreamscape-immersive…

More from Los Angeles: UploadVR – the San Francisco-based VR media company founded by Taylor Freeman and Will Mason – opened a 20,000 square meter space in Marina del Rey. https://therealdeal.com/la/2017/02/01/san-franciscos-upload…

The Social VR Plat­form AltspaceVR expands its cross-platform support and is avail­able on Google Daydream View. AltspaceVR will also support Android devices even without a VR headset. https://uploadvr.com/altspacevr-daydream-android/

Google Earth VR and Dear Ange­lica have won 2017’s Lumiere awards in Holly­wood. AR and VR are beco­ming an important part at the nume­rous global festi­vals. https://uploadvr.com/google-dear-angelica-lumiere-awards-2017/

Oh, and Tinder founder Sean Rad is cons­i­de­ring Augmented Reality for his dating app. “You can imagine how, with augmented reality, that expe­ri­ence could happen in the room, in real time.”, he said in an inter­view with BBC. http://www.bbc.com/news/technology…

NEW TECH…WHAT’S HOT!

Watch Meta’s CEO & founder Meron Gribetz writing e-mails in the Meta 2 glasses. The idea is to transfer our work space into Mixed reality. One step closer to a world where we work in 3D envi­ron­ment instead of 2d screens. https://twitter.com/merongribetz…

In the last edition we reported about Snap’s acqui­si­tion of Cima­gine. Snap is working on a new version of its lenses product that lets people overlay images onto land­s­capes in the real world, not just faces. https://www.theinformation.com/snap-is-working-on-smarter-lenses…

HTC is working on a Gear VR compe­titor – a mobile VR headset for the new Android smart­phone HTC U Ultra. The market leader for VR head­sets is also the manu­fac­turer of the Google Pixel phone. http://venturebeat.com/2017/02/15/htc-is-working-on-a-new-kind-of-mobile-vr-headset/

Not to forget Oculus: the Rift company is buil­ding the Holo­lens for VR. Oculus’ mobile headset proto­type ‘Santa Cruz’ is a stan­da­lone device with inside-out posi­tional tracking. http://www.roadtovr.com/hands-on-oculus-wireless…

Now you can show what you see on the Holo­lens inclu­ding yourself. Microsoft’s ‘Spec­tator View’ lets you view the Holo­lens wearer and the virtual objects. http://mashable.com/2017/02/13/hololens-spectator-view…

Google rese­ar­chers describe in a blog post how they want to remove the head­sets for Virtual and Mixed Reality. That would allow us to see each others face while inter­ac­ting in virtual spaces. https://research.googleblog.com/2017/02/headset-removal…

Magic Leap, Meta and Holo­lens. The Mixed Reality Race has begun. Robert Scoble compared the rivals in a face­book post in several ways, like by tech­no­logy, use cases, inte­gra­tion etc. https://www.facebook.com/RobertScoble/posts/10154345233844655

Last but not least: Pokémon – the most succesful mobile game in history – announced 80 new charac­ters last week. The cold times are over, go outside and catch ’em all. http://pokemongolive.com/en/post/johto-pokemon

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