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LATEST BLOGPOSTS

Mixed Reality for Healthcare: Experiences from a Training Perspective
Aug 18 2017
Dr. Martina Reiter
AR

Mixed Reality for Healthcare: Experiences from a Training Perspective

Mention training in medical education and most people picture classroom courses or e-learning seminars. But training should be more: it should be a learning concept that attracts participants to remember what they have spent the time to learn whilst providing the trainers with and efficient way[…]

Why DAQRI’s Smart Glasses are an option for Augmented Reality
Aug 10 2017
Dirk Schart
AR

Why DAQRI’s Smart Glasses are an option for Augmented Reality

Most conversations covering Augmented Reality glasses are currently focused on the Microsoft Hololens and the Meta 2 — followed by the rumors around Magic Leap. But there are many more players in the field such as ODG, Avegant and DAQRI. Last week, I had a meeting with DAQRI to get some updates[…]

Reality Report #7: Augmented, Mixed and Virtual Reality
Aug 04 2017
Dirk Schart
AR
VR

Reality Report #7: Augmented, Mixed and Virtual Reality

Google Glass is back! I always had to smile when I said it'll come back. And here it is. But thats not all. Mira has also presented an interesting headset for Mixed Reality with the iPhone and Amazon has filed another AR patent. We have new AR/VR maps from VR Fund and the Top 50 list of AR blogs[…]

From Consumer to Enterprise: Why Apple will change Augmented Reality
Aug 01 2017
Dirk Schart
AR

From Consumer to Enterprise: Why Apple will change Augmented Reality

These days, most of the news around Augmented Reality are about Apple and its new ARKit — a development tool to place digital objects into real scenery and display it on iPhones and iPads. Still in its beta version, ARKit has started a second wave of public awareness for AR after the most[…]

Reality Report #6: Augmented, Mixed and Virtual Reality
Jul 05 2017
Dirk Schart
AR
VR

Reality Report #6: Augmented, Mixed and Virtual Reality

Apple, Facebook and Snap are still driving the AR market with new investments and patents. The biggest impact - and it will stay like this for a while - has come from Apple's ARKit. In the last five years I've never seen so many people creating AR examples as I am seeing now with the[…]

Reality Report #5: Augmented, Mixed and Virtual Reality
Jun 07 2017
Dirk Schart
AR
VR

Reality Report #5: Augmented, Mixed and Virtual Reality

Apple WWDC, Google I/O and Augmented World Expo. Three big happenings all at once and now the focus of this edition of the Reality Report. Google  already hinted heavily about their focus on AR, now the search engine has clearly indicated how important the technology is - check out their major[…]

360° Storytelling Part 1: Drag your audience right into the plot
May 12 2017
Robert Meinert
VR

360° Storytelling Part 1: Drag your audience right into the plot

360° storytelling is one of the hottest topics. It's not just a new medium, it's a completely new way to tell a story. The good news is that soon everyone can use 360 degree photos and videos to create an interactive VR experience. In our new series we want to give you an overview and a guide at[…]

Reality Report #4: Augmented, Mixed and Virtual Reality
Apr 28 2017
Dirk Schart
AR
VR

Reality Report #4: Augmented, Mixed and Virtual Reality

Each Reality Report I try to cover all the latest monthly Augmented, Mixed and Virtual news. This month was unusual with all the major developments coming all at once last week.  The "Week of Wow!" began with the live streams from Facebook's F8 conference... Two years ago, Mark Zuckerberg said[…]

House Hunting in the Digital Age
Apr 06 2017
Harry Hulme

House Hunting in the Digital Age

No matter where in the world you are looking to rent or buy, it is likely that your house hunting market is overrun with complex, time consuming - and in most cases tiresome - rituals. Whether searching for a shared dorm room or a multi-million-dollar estate, there is usually a seismic shift of[…]

Reality Report #3: Augmented, Mixed and Virtual Reality
Apr 03 2017
Dirk Schart
AR
VR

Reality Report #3: Augmented, Mixed and Virtual Reality

Most of the question I've been asked around Augmented, Mixed and Virtual Reality in the last weeks were around Apple and Magic Leap. Virtual Reality on the other hand seems to be using the pause of breath to prepare the next impact in the film and entertainment sector... and it's all about Mixed[…]

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Oct 5, 2018 1:47:14 PM

FROST & SULLIVAN AWARDS RE’FLEKT WITH THE 2018 EUROPEAN PRODUCT LEADERSHIP FOR AUGMENTED REALITY

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Jun 26, 2018 3:25:54 PM

AUGMENTED REALITY STARTUP RE’FLEKT OPENS MULTI-MILLION EURO SERIES A FINANCING ROUND WITH BASF VENTURE CAPITAL AS LEAD INVESTOR

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Jan 25, 2018 11:03:51 AM

RE’FLEKT KICKS-OFF SILICON VALLEY OFFICE IN SAN FRANCISCO AND PRESENTS NEW VICE PRESIDENT AMERICAS SALES

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