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LATEST BLOGPOSTS

Aug 04 2017

Reality Report #7: Augmented, Mixed and Virtual Reality

Google Glass is back! I always had to smile when I said it'll come back. And here it is. But thats not all. Mira has also presented an interesting headset for Mixed Reality with the iPhone and Amazon has filed another AR patent. We have new AR/VR maps from VR Fund and the Top 50 list of AR blogs[…]

Aug 01 2017

From Consumer to Enterprise: Why Apple will change Augmented Reality

These days, most of the news around Augmented Reality are about Apple and its new ARKit — a development tool to place digital objects into real scenery and display it on iPhones and iPads. Still in its beta version, ARKit has started a second wave of public awareness for AR after the most[…]

Jul 05 2017

Reality Report #6: Augmented, Mixed and Virtual Reality

Apple, Facebook and Snap are still driving the AR market with new investments and patents. The biggest impact - and it will stay like this for a while - has come from Apple's ARKit. In the last five years I've never seen so many people creating AR examples as I am seeing now with the[…]

Jun 07 2017

Reality Report #5: Augmented, Mixed and Virtual Reality

Apple WWDC, Google I/O and Augmented World Expo. Three big happenings all at once and now the focus of this edition of the Reality Report. Google  already hinted heavily about their focus on AR, now the search engine has clearly indicated how important the technology is - check out their major[…]

May 12 2017

360° Storytelling Part 1: Drag your audience right into the plot

360° storytelling is one of the hottest topics. It's not just a new medium, it's a completely new way to tell a story. The good news is that soon everyone can use 360 degree photos and videos to create an interactive VR experience. In our new series we want to give you an overview and a guide at[…]

Apr 28 2017

Reality Report #4: Augmented, Mixed and Virtual Reality

Each Reality Report I try to cover all the latest monthly Augmented, Mixed and Virtual news. This month was unusual with all the major developments coming all at once last week.  The "Week of Wow!" began with the live streams from Facebook's F8 conference... Two years ago, Mark Zuckerberg said[…]

Apr 06 2017

House Hunting in the Digital Age

No matter where in the world you are looking to rent or buy, it is likely that your house hunting market is overrun with complex, time consuming - and in most cases tiresome - rituals. Whether searching for a shared dorm room or a multi-million-dollar estate, there is usually a seismic shift of[…]

Apr 03 2017

Reality Report #3: Augmented, Mixed and Virtual Reality

Most of the question I've been asked around Augmented, Mixed and Virtual Reality in the last weeks were around Apple and Magic Leap. Virtual Reality on the other hand seems to be using the pause of breath to prepare the next impact in the film and entertainment sector... and it's all about Mixed[…]

Mar 15 2017

Leaving the reduced reality: with the FlyingLab to SXSW

"Keep Austin weird" - a slogan you will hear on repeat after arriving at the South by Southwest (SXSW) festival in Austin. It is one of the biggest festivals worldwide where film, music and interactive industries converge into a giant creative mixing pot. Augmented, Mixed and Virtual Reality are[…]

Feb 24 2017

Reality Report #2: Augmented, Mixed and Virtual Reality

It's great to see how many new things are popping up in Augmented, Mixed and Virtual Reality. The hardware suppliers are in full preparation for major events such as Mobile World Congress, GDC, SXSW and many more where Augmented, Mixed and Virtual Reality are important parts of the show.[…]

MEDIA INFORMATION

MEDIA KIT: CLICK HERE TO DOWNLOAD THE RE’FLEKT MEDIA KIT

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AUGMENTED REALITY STARTUP RE’FLEKT OPENS MULTI-MILLION EURO SERIES A FINANCING ROUND WITH BASF VENTURE CAPITAL AS LEAD INVESTOR

DOWNLOAD PRESS RELEASE

RE’FLEKT KICKS-OFF SILICON VALLEY OFFICE IN SAN FRANCISCO AND PRESENTS NEW VICE PRESIDENT AMERICAS SALES

DOWNLOAD PRESS RELEASE

RE'FLEKT LAUNCHES REFLEKT REMOTE INTO THE FIRST ENTERPRISE AUGMENTED REALITY SUITE WITH REAL-TIME ASSISTANCE AND CONTENT AUTOMATION

DOWNLOAD PRESS RELEASE

See All Press Releases