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Dirk Schart

Dirk Schart

Follow me on LinkedIn or Twitter where I share my thoughts around how to build and market emerging technology.

Dirk Schart is CMO and President of the Augmented Reality startup RE’FLEKT. His focus is on B2B enterprise software and SaaS models with early-stage technologies like AR, AI, IoT — from market engineering to thought leadership and go-to-market.
Dirk is a startup mentor at the German Accelerator in the Silicon Valley and former CEO of the Digital Lab at HyperloopTT.

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Recent Posts

Jan 14 2015

CES 2015: Augmented Reality und Wearables auf dem Vormarsch

Neben allerlei Gadgets und selbstfahrenden Autos haben vor allem die Wearables die diesjährige Consumer Electronic Show (CES) in Las Vegas bestimmt. Neben Smartwatches und Trackern gibt es eine kaum überschaubare Anzahl an Brillen sowie an smarten Geräten. Und AR? Das US-Magazin Forbes nennt[…]

Dec 17 2014

Tops und Flops 2014: Augmented Reality, Virtual Reality, Wearables

Wieder geht ein Jahr vorbei und wir schauen uns an, was 2014 so passiert ist. Viel wurde diskutiert, z.B. welche Entwicklung die Wearable Devices nehmen werden. Insbesondere Google Glass und Oculus Rift waren die Renner in den Medien. Doch was bleibt jetzt? Was lässt sich wirklich nutzen und wo[…]

Nov 28 2014

Datenbrillen im Business: Nach Google Glass ist vor Meta One

Google Glass rennen die Entwickler davon, Unternehmen haben die Datenbrille abgeschrieben. Das sagen und schreiben die einen. Die anderen machen Studien und wollen die Google Glass mit allen Mitteln in Industrieanwendungen zwängen. Schwarzseher auf der einen Seite, Trittbrettfahrer auf der[…]

Nov 14 2014

Augmented Reality: RE'FLEKT digitalisiert die technische Dokumentation

Rund um Kommunikation und Illustration für Bedienungsanleitungen und Handbücher ging es diese Woche bei der Tekom in Stuttgart - der weltweit größten Messe für Technische Dokumentation. Augmented Documentation, BMW Wallbox, Smart Glasses: Wir haben an verschiedenen Ständen gezeigt, wie sich[…]

Nov 04 2014

Warum Augmented Reality unseren Alltag erleichtert

Die gerade zu Ende gegangene Augmented-Reality-Konferenz InsideAR in München hat gezeigt: AR macht das Leben und Arbeiten einfacher. Ob auf Tablet oder Glasses - endlich bekommen wir unsere Informationen dort, wo wir sie brauchen. Smart Home und Smart Business profitieren von der jederzeit[…]

Sep 24 2014

Oculus Connect: Crescent Bay im Test

“Look mama, they are all wearing goggles”, zeigte sich ein Kind überrascht, als es staunened das Loews Hotel in Hollywood direkt neben dem neben dem Walk of Fame betritt. Nein, nicht Area 51, sondern Oculus' Hausmesse Connect war der Anlass dafür. Rund 1.000 Teilnehmer aus aller Welt hatten sich[…]

Sep 12 2014

Dmexco 2014: Context, Content und Connection

Mehr Teilnehmer, mehr Speaker und mehr Aussteller: Ist größer auch besser? Mehr als 30.000 Besucher und 800 Aussteller strömten an den vergangenen beiden Tagen in die Hallen der Köln Messe. Auch wir waren dort: als Teilnehmer und als Speaker.

Aug 27 2014

Augmented Reality mit Google Project Tango

Googles Project Tango - ein Smartdevice mit zusätzlichen Sensoren - will 3D-Capturing auf mobilen Geräten verfügbar machen. Damit ist man in der Lage die Umgebung zu scannen und beispielsweise zur Orientierung zu nutzen. Nur wenige Details sind bisher bekannt. Wir haben für Euch ein paar News[…]

Jul 24 2014

Praxisbericht: Samsung Gear Live Smartwatch mit Android Wear

Seit Anfang Juli sind die ersten Smartwatches mit Googles neuem Wearables-Betriebssystem Android Wear auf dem Markt. Samsung hat seine Gear-Serie mit der Live erweitert und macht zusammen mit der G Watch von LG die ersten Schritte mit Wear. Noch befinden wir uns in einer ganz frühen Phase. Doch[…]

Jul 03 2014

HyperMondrian - Augmented Reality für die digitale Vernissage

Am Anfang stand der Aufruf zu einem künstlerischen Beitrag auf dem Monitor-Digital-Festival in Mexiko, einem der bekanntesten Events für digitale Kunst in Lateinamerika. Herausgekommen ist eine App, die Kunstwerke mit digitalen Elementen erlebbar macht: HyperMondrian. Der Name lässt bereits die[…]

MEDIA INFORMATION

MEDIA KIT: CLICK HERE TO DOWNLOAD THE RE’FLEKT MEDIA KIT

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PAC RADAR 2021 REPORT SHOWS REFLEKT AS #1 STARTUP AMONG AUGMENTED REALITY COMPANIES FOR CONNECTED WORKER PLATFORMS

 July 30th, 2021. Since 2016, REFLEKT has been continuously listed as a leading company for enterprise AR software by renowned analyst and research firms. Teknowlogy’s PAC Radar Report confirms the successful journey with the top position in the latest 2021 edition.

The focus on a modular and integrated software for industrial augmented reality has led to a high quality of medium-sized and corporate customers in the portfolio. 

Read the PAC Radar press release.

OUR CUSTOMERS BENEFIT FROM PAC RADAR

“We are very proud to be awarded ‘Best-in-Class’ for the second time. This can only be achieved with an exceptional team and customers who work with us in partnership. At the same time, the PAC radar demands our best performance year after year in order to play a decisive role as the leading startup in the top group”, says REFLEKT Co-founder and CEO Wolfgang Stelzle. 

Learn more about the REFLEKT ONE Work Augmentation Platform. 

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. While onsite trainings remain limited, and travel is restricted and time consuming, remote support apps combined with smart glasses make instructor-led training possible from anywhere.

 

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DIGITALIZED MANUALS AND TRAINING BUILT WITH REFLEKT ONE AUGMENTED REALITY SOFTWARE IMPROVE EFFICIENCY AND REMOTE ACCESSIBILITY FOR THE PROCESS INDUSTRY

Siemens and REFLEKT today unveiled Augmented Reality (AR) manuals and training guides for a process-based testbed together with Dow. The testbed demonstrator at the MxD Innovation Center in Chicago shows how digital twin technology and work augmentation simplify manufacturing and make remote accessibility easier in the process industry.

Workers can use visual step-by-step instructions and 3D visualizations to perform service work such as replacing a pump faster and with a lower risk of errors than before. The advantage over classic documentation lies in the simple visual guidance as well as the realistic representation directly on the machinery and equipment.

REFLEKT ONE at MxD Siemens 1  REFLEKT ONE at MxD Siemens 2

Read the Siemens press release.

SIEMENS CUSTOMERS BUILD AR SOLUTIONS WITH REFLEKT ONE

Siemens customers benefit from the integration of the work augmentation platform REFLEKT ONE into Teamcenter PLM and Mindspehre. This allows companies to create AR instructions and trainings in a short time without any programming knowledge.

“Together with Siemens, we show the digital toolset for the connected mobile worker. The combination of Teamcenter with REFLEKT ONE is the most powerful AR system using PLM and CAD data. It saves our joint customers a lot of time and money”, says Wolfgang Stelzle, CEO and Co-founder of REFLEKT.

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. 

 

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ABB, MEDTRONIC AND ROCHE ACHIEVE MEASURABLE RESULTS WITH REFLEKT WORK AUGMENTATION FOR TRAINING

  • Medtronic accelerates operator onboarding by 50% using the new AR Training Aid built with REFLEKT ONE

  • Roche Diagnostics turns traditional documentation into mobile training guides to make work easier for their service technicians

  • ABB Drives reduces training time by 40% with the white-labeled ABB Ability Remote Insights solution

Munich/San Francisco, July 20th, 2021. After the significantly increased demand for Enterprise AR in the last 12 months, industry leaders ABB, Medtronic and Roche report first results in training and onboarding their workforce with RE’FLEKT solutions.

“Training field service technicians with ABB Remote Insights has become a highly effective alternative to in-person training. It frees up time for instructors, saves cost, and increases utilization”, says Kim Fenrich, Digital Services Product Manager at ABB.

MEDTRONIC ACCELERATES OPERATOR ONBOARDING TIME BY 50%

Medical device manufacturer Medtronic found that complex Operating Procedures (OPs) lack user-friendly and clear instructional guidance for the manufacturing specialists.

To speed up training and provide EPIX operators on the manufacturing floor with clear instructions, Medtronic builds their AR guides on the AR content creation platform REFLEKT ONE.

EPIX Training Leader Khanh Vo says: “This AR application will save us so much time” and his co-worker Hermanth Kumar, EPIX Site Analyst, adds: “The ease of use of the AR guides is simply 5/5 stars.”

ipad_Medtronic case study   Medtronic Tip assembly procedure

 

Each guide transforms the most crucial OPs into visual AR animations, accompanied by step-by-step instructions, videos, images and quality control features. The operator can perform a procedure by walking through each step on a tablet or other mobile device.

Peter Tortorici, Senior Engineering Manager at Medtronic explains the value: “The digital training guides built in REFLEKT ONE speed up our onboarding process by 50%. Operators now only need half the time to familiarize themselves with new OPs compared to training with paper-based instructions.” Learn more.

ROCHE DIAGNOSTICS ENHANCES LEARNING EXPERIENCE WITH AR TRAINING

Roche are using REFLEKT ONE to create training guides in-house that are based on existing technical documentation but train service engineers closer to the real equipment by using animated content. The content creation platform enables Roche to feed product data into step-by-step instructions combined with animations that explain the diagnostic systems visually.

Roche_case study_ipad and machine

“Switching from paper-based manuals to digital guides allows us to replace standardized classroom trainings by more individualized and task-oriented trainings”, says Ralf Distler, Global Customer Support Lead at Roche Diagnostics. Learn more.

ABB DRIVES REDUCES OVERALL TRAINING TIME BY 40%

To ensure high-quality installation and commissioning of ABB drives at customer sites, ABB field service technicians undergo extensive technical training. However, the in-person classroom training requires participants to incur time away from the plant.

With ABB Ability Remote Insights field service technicians learn how to install and commission electrical drives in a fully digital environment that combines instructor-led remote training with an eLearning experience.

abb-training   ABB Drives_case study_solution_Remote Insights on Realwear

ABB Drives reduces the overall training time by 40% as trainees save two days they used to spend travelling to training sites. The training with ABB Remote Insights leads to significant reductions of travel expenses and utilization cost.

Based on REFLEKT Remote, the app connects instructors and trainees across the globe via video call from the comfort of their workstation or home office. Instructors can conduct the technical training on a laptop or PC and guide participants wearing RealWear smart glasses. Learn more.

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. While onsite trainings remain limited, and travel is restricted and time consuming, remote support apps combined with smart glasses make instructor-led training possible from anywhere.

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