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Dirk Schart

Dirk Schart

Follow me on LinkedIn or Twitter where I share my thoughts around how to build and market emerging technology.

Dirk Schart is CMO and President of the Augmented Reality startup RE’FLEKT. His focus is on B2B enterprise software and SaaS models with early-stage technologies like AR, AI, IoT — from market engineering to thought leadership and go-to-market.
Dirk is a startup mentor at the German Accelerator in the Silicon Valley and former CEO of the Digital Lab at HyperloopTT.

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Recent Posts

Jun 29 2021

Workflows are inflexible—Here are 5 easy ways to make them flexible and smart

Workflows for assembly, service and repair are often static and don’t consider the worker’s actual situation, experience and need. It doesn’t have to be like that. Here’s how to build smarter workflows by using workers' live input and feedback.

Jul 22 2020

3 ways to build a frictionless work experience with AR

In the last 20 years, we have changed the way we interact, buy and consume dramatically. Amazon has built an amazing shopping experience, Facebook the new social engagement, and Uber made it unnecessary to own a car. Now think about how your workplace has changed in the same time—do we have the[…]

Feb 04 2019

Why Microsoft’s launch of Windows Apps in Mixed Reality is a Big Thing

Microsoft’s Mixed Reality devices now allow you to run desktop apps (Win32) on Windows Mixed Reality devices. You can launch traditional apps running on Windows, such as Spotify, Paint or even Visual Studio. Redmond has announced the new feature in the Windows 10 Insider Preview Build 18329

Mar 05 2018

5 Ways Augmented Reality is Improving Field Service

In our series about the workplace of the future, we show how Augmented Reality solutions improve the way field service organizations work. In this post, we focus on how AR-powered remote collaboration can support workers and technicians in the verticals of automotive, transportation,[…]

Feb 27 2018

Reality Report: Augmented and Mixed Reality

Don't miss what is happening in Augmented and Mixed Reality! Telekom and Zeiss founded a startup to build smart glasses, Intel introduces the Vaunt glasses and Apple launched a new webpage with enterprise Augmented Reality. Magic Leap is about to raise another $500 million and the German[…]

Jan 09 2018

How to start with Augmented Reality in Industry - An Interview with Carl Brockmeyer

In the last five years, more and more companies have built prototypes with Augmented Reality to see if the new technology can improve existing workflows and how it can be implemented. Today, it is no longer a question of whether or not AR is a meaningful tool to empower the workforce with visual[…]

Dec 18 2017

Reality Report: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the technology giants intensified the race for the AR and VR throne. While Apple was on a shopping tour, Amazon, Facebook, and Snap introduced and opened their new platforms. Enjoy reading the latest Reality[…]

Nov 17 2017

Reality Report # 10: Augmented, Mixed and Virtual Reality

Don't miss what is happening in Augmented, Mixed and Virtual Reality! In the last weeks, the rumors about Apple and AR glasses have once again come to the surface, Magic Leap has hired the inventor of the Matrix bullet-time technology, and Daqri reported that their founder and CEO Brian Mullins[…]

Nov 03 2017

What's next for Amazon AR View? RE'FLEKT shows interactive product support

You may have seen Amazon's announcement of AR View, which allows Amazon users to preview items for purchase in their homes and businesses. At AWE 2017, RE‘FLEKT demonstrated the future of AR interactions, beyond viewing items in place, extending to interactive product support including useful[…]

Oct 24 2017

New ARKit & ARCore app shows the future of Augmented Reality Support

The brand new "Augmented Repair" app lets smartphone and tablet users experience Augmented Reality support with ARKit, ARCore and our Enterprise AR Suite. Available for iOS and Android, the app guides the user through a coffee machine repair without any additional manuals or expert knowledge.[…]

MEDIA INFORMATION

MEDIA KIT: CLICK HERE TO DOWNLOAD THE RE’FLEKT MEDIA KIT

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PAC RADAR 2021 REPORT SHOWS REFLEKT AS #1 STARTUP AMONG AUGMENTED REALITY COMPANIES FOR CONNECTED WORKER PLATFORMS

 July 30th, 2021. Since 2016, REFLEKT has been continuously listed as a leading company for enterprise AR software by renowned analyst and research firms. Teknowlogy’s PAC Radar Report confirms the successful journey with the top position in the latest 2021 edition.

The focus on a modular and integrated software for industrial augmented reality has led to a high quality of medium-sized and corporate customers in the portfolio. 

Read the PAC Radar press release.

OUR CUSTOMERS BENEFIT FROM PAC RADAR

“We are very proud to be awarded ‘Best-in-Class’ for the second time. This can only be achieved with an exceptional team and customers who work with us in partnership. At the same time, the PAC radar demands our best performance year after year in order to play a decisive role as the leading startup in the top group”, says REFLEKT Co-founder and CEO Wolfgang Stelzle. 

Learn more about the REFLEKT ONE Work Augmentation Platform. 

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. While onsite trainings remain limited, and travel is restricted and time consuming, remote support apps combined with smart glasses make instructor-led training possible from anywhere.

 

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DIGITALIZED MANUALS AND TRAINING BUILT WITH REFLEKT ONE AUGMENTED REALITY SOFTWARE IMPROVE EFFICIENCY AND REMOTE ACCESSIBILITY FOR THE PROCESS INDUSTRY

Siemens and REFLEKT today unveiled Augmented Reality (AR) manuals and training guides for a process-based testbed together with Dow. The testbed demonstrator at the MxD Innovation Center in Chicago shows how digital twin technology and work augmentation simplify manufacturing and make remote accessibility easier in the process industry.

Workers can use visual step-by-step instructions and 3D visualizations to perform service work such as replacing a pump faster and with a lower risk of errors than before. The advantage over classic documentation lies in the simple visual guidance as well as the realistic representation directly on the machinery and equipment.

REFLEKT ONE at MxD Siemens 1  REFLEKT ONE at MxD Siemens 2

Read the Siemens press release.

SIEMENS CUSTOMERS BUILD AR SOLUTIONS WITH REFLEKT ONE

Siemens customers benefit from the integration of the work augmentation platform REFLEKT ONE into Teamcenter PLM and Mindspehre. This allows companies to create AR instructions and trainings in a short time without any programming knowledge.

“Together with Siemens, we show the digital toolset for the connected mobile worker. The combination of Teamcenter with REFLEKT ONE is the most powerful AR system using PLM and CAD data. It saves our joint customers a lot of time and money”, says Wolfgang Stelzle, CEO and Co-founder of REFLEKT.

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. 

 

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ABB, MEDTRONIC AND ROCHE ACHIEVE MEASURABLE RESULTS WITH REFLEKT WORK AUGMENTATION FOR TRAINING

  • Medtronic accelerates operator onboarding by 50% using the new AR Training Aid built with REFLEKT ONE

  • Roche Diagnostics turns traditional documentation into mobile training guides to make work easier for their service technicians

  • ABB Drives reduces training time by 40% with the white-labeled ABB Ability Remote Insights solution

Munich/San Francisco, July 20th, 2021. After the significantly increased demand for Enterprise AR in the last 12 months, industry leaders ABB, Medtronic and Roche report first results in training and onboarding their workforce with RE’FLEKT solutions.

“Training field service technicians with ABB Remote Insights has become a highly effective alternative to in-person training. It frees up time for instructors, saves cost, and increases utilization”, says Kim Fenrich, Digital Services Product Manager at ABB.

MEDTRONIC ACCELERATES OPERATOR ONBOARDING TIME BY 50%

Medical device manufacturer Medtronic found that complex Operating Procedures (OPs) lack user-friendly and clear instructional guidance for the manufacturing specialists.

To speed up training and provide EPIX operators on the manufacturing floor with clear instructions, Medtronic builds their AR guides on the AR content creation platform REFLEKT ONE.

EPIX Training Leader Khanh Vo says: “This AR application will save us so much time” and his co-worker Hermanth Kumar, EPIX Site Analyst, adds: “The ease of use of the AR guides is simply 5/5 stars.”

ipad_Medtronic case study   Medtronic Tip assembly procedure

 

Each guide transforms the most crucial OPs into visual AR animations, accompanied by step-by-step instructions, videos, images and quality control features. The operator can perform a procedure by walking through each step on a tablet or other mobile device.

Peter Tortorici, Senior Engineering Manager at Medtronic explains the value: “The digital training guides built in REFLEKT ONE speed up our onboarding process by 50%. Operators now only need half the time to familiarize themselves with new OPs compared to training with paper-based instructions.” Learn more.

ROCHE DIAGNOSTICS ENHANCES LEARNING EXPERIENCE WITH AR TRAINING

Roche are using REFLEKT ONE to create training guides in-house that are based on existing technical documentation but train service engineers closer to the real equipment by using animated content. The content creation platform enables Roche to feed product data into step-by-step instructions combined with animations that explain the diagnostic systems visually.

Roche_case study_ipad and machine

“Switching from paper-based manuals to digital guides allows us to replace standardized classroom trainings by more individualized and task-oriented trainings”, says Ralf Distler, Global Customer Support Lead at Roche Diagnostics. Learn more.

ABB DRIVES REDUCES OVERALL TRAINING TIME BY 40%

To ensure high-quality installation and commissioning of ABB drives at customer sites, ABB field service technicians undergo extensive technical training. However, the in-person classroom training requires participants to incur time away from the plant.

With ABB Ability Remote Insights field service technicians learn how to install and commission electrical drives in a fully digital environment that combines instructor-led remote training with an eLearning experience.

abb-training   ABB Drives_case study_solution_Remote Insights on Realwear

ABB Drives reduces the overall training time by 40% as trainees save two days they used to spend travelling to training sites. The training with ABB Remote Insights leads to significant reductions of travel expenses and utilization cost.

Based on REFLEKT Remote, the app connects instructors and trainees across the globe via video call from the comfort of their workstation or home office. Instructors can conduct the technical training on a laptop or PC and guide participants wearing RealWear smart glasses. Learn more.

WHAT IS WORK AUGMENTATION?

Work Augmentation with Augmented Reality Guidance and Remote Collaboration solve the modern challenges industrial enterprise are facing. Digital training guides accelerate training by enhancing the learning experience with augmented content, displayed in context with the real environment.

With these guides trainees grasp knowledge faster and no longer rely on outdated paper manuals. In addition to digital training guides, remote collaboration tools also bring the training to the employee, instead of the employee to the training. While onsite trainings remain limited, and travel is restricted and time consuming, remote support apps combined with smart glasses make instructor-led training possible from anywhere.

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