AWARD | Print Stars 2013: RE'FLEKT, Arvato and Mobilcom-Debitel received an award for a cross-media marketing campaign. The jury rewarded the interconnection of traditional and digital media and the benefit of media convergence.
The added value through augmented reality, as an interface between online and offline media, shows an emotional product experience and interactive user guidance.
TASK | Drive existing customers to extend their contract while buying the HUAWEI Ascend P1 smartphone through a mobile Augmented Reality application. To increase and trigger interaction with the brand, the application was designed to direct customer activities to the integrated facebook page of the company.
TASK | Design and implementation of an interactive Augmented-Reality TV event with the goal of involving the Galileo audience directly and thus creating long-term attachment to the programme.
Task | To show fuel tanks built in trucks, trade fairs formerly required SAG to exhibit complete vehicles. Thus, large and expensive exhibition space was required. To solve this, RE’FLEKT was tasked with developing an Augmented Reality application, which allows visualization of SAG’s products at trade fairs while being space and cost efficient.
TASK | Design and implementation of an Augmented Reality Application with the aim to visualize the coffee machine WMF 8000 including the accessories at the desired location. The app is intended to support potential buyers during the purchase decision process.
TASK | For the marketing of building sections 2 and 3 of the revolutionary building complex "NU Office" Augmented Reality should be used as a key technology in different media.
TASK | Development of a brochure-related Augmented Reality application enabling targeted companies to learn about potentials to improve manufacturing, development and coordination processes through the Apple iPad.
TASK | The company “Rummel Matratzen” had the idea to visualize the existing SENSOflex mattress diagnosis with Augmented Reality (AR). The optimum hardness of the mattress should be hand over to the costumer in visual form. Back home the costumer should have access to the test results with his smartphone or tablet. The challenge lies in the integration into the existing structure of the counseling interviews. Particular attention was paid to the ease of use for the sales staff.
TASK | Development of an Augmented Reality Application with the aim of allowing prospective customers of the Hochtief AG to experience future projects in a new dimension and developing the platform in such a way as to allow seamless integration of additional projects.
TASK I Development of highly versatile AR standard products for the customers of the largest printing group in Europe, Prinovis. The sales tools should be universally applicable across the divisions of Print, Finishing, Digital Solutions, Creative Solutions and Branch Solutions.